Montreal’s next gastronomic fair Dead time market announced its first batch of vendors, stacked with a solid lineup of notable players in Montreal’s food world.
The owners of Toqué, Montreal Plaza, Le Club Chasse et Pêche, Moleskine, Romados, Hof Kelsten and Le Red Tiger will all have a place in the market, which will be located inside the Eaton Center on Ste-Catherine, and is slated to open. this autumn.
Most of these restaurateurs will offer versions suitable for the food halls of their existing businesses. Romados, for example, seems to be more or less a second location for the famous Portuguese rotisserie, sticking to what it does best: chicken in piri-piri sauce, fries and pasteis de nata. Baker and Hof Kelsten owner Jeffrey Finkelstein will be opening Hof Sucrée, with pastries and desserts (though not the same as his Mile End bakery).
Some restaurants will focus on specific elements of their existing restaurants. Moleskine, under the direction of chef Frédéric St-Aubin, will focus fairly strictly on pizza, while Vietnamese pub Le Red Tiger will feature highlights from its menu, including banh mi, pho, and a papaya salad.
On the other hand, the owners of Toqué – Normand Laprise and Christine Lamarche – will launch something quite new. Capitalizing on the hamburger’s popularity at their more casual restaurant Brasserie T, they’ll be opening “Burger T” in the market, rightfully serving fancy burgers and fries.
Other fine dining personalities will use elements from their existing restaurants and adapt them to the more casual and fast-paced dining setting – Montreal Plaza owners Cheryl Johnson and Charles-Antoine Crête will bring forward-thinking creations, while Le Club Chasse et Pêche focuses on Quebec seafood and meat. The owners of the Hunting and Fishing Club, Hubert Marsolais and Claude Pelletier, will actually have dual representation in the room – their casual pasta restaurant Il Miglio will also have its own counter.
Time Out Market CEO Didier Souillat told Eater that Time Out doesn’t want to force chefs’ offerings – beyond a few basic stipulations, the Market doesn’t tell restaurants what to serve.
“We democratize gastronomy, we don’t ask Charles-Antoine and Cheryl to make sandwiches and bagels. We ask them to do what they do in their restaurant and be able to serve it in a dining environment, ”he says.
Logistically, this means small a la carte menus with options that can be prepared faster than in a more formal setting – though Time Out is certainly more than a cut above any room. existing catering in downtown Montreal (expect porcelain tableware, not plastic cafeteria trays), it still aims to serve locals, meaning it needs to be accessible for, for example, office workers during a one hour lunch break.
While Time Out has promised from the start that the market will feature stars from the local culinary scene, Souillat adds that the range of vendors has also been selected to ensure a diverse offering.
“You need someone who makes pizza, you need someone who makes burgers… we make sure that none of our concepts are in discussion with each other – there is a pizzeria, Moleskine, and there will be no one else to do it. ”
Newly announced sellers will represent about half of the market; another batch of participating restaurants should be announced after the summer. (Three bars will also be on site.)
Beyond revealing some of the market’s lineup, Souillat also explained why Time Out chose to open at the Eaton Center – while other Time Out markets didn’t turn to malls, it was a choice that made sense to meet the needs of a wide range of Montrealers and visitors.
“It would be very nice to be near the old town and near the [Port] but we want to trade 365 days a year … we need a place where people live, where people work, and where tourists go, and I think this place ticks those boxes.
Time Out is one of three major food halls under construction in Montreal this year – another, Le Cathcart, will redevelop public spaces in Place Ville-Marie, just one block away. Then, Le Central (which may be the first of the bunch to open) will set up right next to Place-des-Arts.
This is not Time Out’s first rodeo – the concept of Market (a spin-off of the much older Time Out magazine, well known in cities like New York and London), was first launched in Lisbon. , in Portugal, several years ago. Time Out has quickly expanded it over the past year or so – the Miami and New York markets have recently opened, and Chicago and Boston versions are also in the works for 2019.